Why the change?
William & Mary Athletics wanted to bring its brand closer in alignment with that of the university.  The department took into account the importance of its nickname, Tribe, and its mascot, the Griffin. The use of the "W&M" in the logo harkens back to Tribe Athletics traditional logos of the past.  The "W&M" is the university and athletics department's most prevalent logo historically, dating all the way back to the 19th Century. 
 
Is William & Mary still the Tribe?
Yes, William & Mary Athletics is committed to remaining the Tribe. The Tribe is a significant part of the ethos and culture at the university. The Tribe remains the university's nickname and will remain a vital and visible association with William & Mary Athletics.
 
The Griffin was introduced as the university's mascot in 2010, and is an important representation of W&M. The Griffin features the body of the lion representing the creation by royal charter in London and the head of an eagle representing the instrumental role W&M played in the American Revolution.  It is a strong and vital symbol of the institution and its athletics program. Taking into account the combination of the university name, the nickname and the mascot, the brand suite follows a similar path to the strong athletics brand at the University of Alabama, which pairs the school's name with the nickname Crimson Tide and an elephant mascot named 'Big Al'.
 
What happens to the original Griffin?
The original Griffin announced by President Emeritus Taylor Reveley in 2010 will remain in the athletics visual identity package as the mark of the Kid's Club. In June, the athletics department announced the original Griffin mascot would be named 'Reveley' in honor of W&M's 27th President. Reveley will continue to roam the sidelines to entertain fans at Tribe Athletics events.
 
Will I still see the Tribe script logo?
The Tribe script logo will remain part of the program's history. The logo will slowly transition out of use as uniforms, facilities and apparel are updated through their natural course of use or replaced as funds allow. It will not be used on new items moving forward.
 
Why don't we bring back the feathers?
William & Mary discontinued the use of the feathered W&M mark in 2006 due to NCAA regulations. While the university and athletics department's use of the Tribe has featured Native American-styled logos in his history, it has evolved to stand for community. The close-knit environment at William & Mary are hallmarks of both the institution as well as its athletics program. The W&M logo is athletics' most historically relevant mark. Its lineage started as a similar WM or W&M in the 19th Century and continues on in the university's cypher and the new mark of the athletics department.
                                                             
What was the process behind the creation of the new logo?
The revitalized brand and marks were the product of collaboration between the athletics department and the design team within William & Mary's University Communications unit. The process began a year ago. A committee of administrators and the design team researched and evaluated the direction, before developing a revitalized mark. The brand was vetted by focus groups, including the athletics department's creative team, coaches, student-athletes, alumni, campus constituencies, and W&M Athletics' apparel partner Under Armour. 

When and where will apparel with the new logos be available?
The William & Mary Bookstore, located at 345 Duke of Gloucester Street in Williamsburg, will have exclusive logoed shirts available for purchase on Wednesday, July 25. More apparel with the revitalized William & Mary Athletics logos will be available in the coming weeks. Check out the Tribe on social media for updates on newest apparel releases. Follow W&M Athletics on Facebook (@WMTribeAthletics), Twitter (@TribeAthletics), and Instagram (@TribeAthletics).