"Having a strong and recognizable brand is important as we pursue excellence as a department. While we remain the Tribe, the new logo provides us with a more powerful connection to the university and will allow us to more seamlessly elevate the entire institution's visibility on a national scale."
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Samantha K. Huge
William & Mary Director of Athletics |
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"This bold, new logo is worthy of our amazing student-athletes, staff and coaches. A deeper connection between athletics, the university and our national brand is also important as we think about the future trajectory of all areas of William & Mary. This is an exciting time for William & Mary Athletics. Congratulations to Samantha Huge and everyone involved in this process of giving the Tribe a new look."
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Katherine A. Rowe
William & Mary President |
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"As an alumnus, it is always good to see exciting new initiatives taking place on campus. The refreshed logos are a great look for William & Mary Athletics and one I think our supporters will embrace. Go Tribe!"
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Sean McDermott '98
Buffalo Bills Head Coach |
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"William & Mary Athletics is built on a historical foundation and set to move into the next chapter in a very dynamic way. These marks are tenacious and strong, and I am proud that they reflect the university that helped shape who I am."Â
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Jill Ellis '88
U.S. Women's National Soccer Team Coach |
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"As a basketball coach, I'm really excited about it. I think, in a nutshell, it's going to help make our program and our university more easily recognizable across the country, and I think it's going to help us take the next step, I really do. People in California or Wisconsin or Michigan may not know what the Tribe is, but they know William & Mary."
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Tony Shaver
William & Mary Head Men's Basketball Coach |
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"I think any time you rebrand yourself, it's a chance to get your name out there. It's a chance to start something new. When I'm recruiting, William & Mary needs to be a national brand. I think it's a really good time for the university to step up with the new marks and just give us more of a national identity."
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Julie Shackford '88
William & Mary Head Women's Soccer Coach |
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"The new William & Mary Athletics logo is inspiring - bright, bold, and forward looking - just like W&M student-athletes. Â Tribe Pride is built on a rich tradition of excellence and celebrating a championship culture."
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Sue Gerdelman '76
Member of the William & Mary Board of Visitors
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"I think what's really important is that the William & Mary name is a 325-year-old brand, and it is the strongest name and the strongest identity that the university has. To me, that's the biggest win here. We give the university credit for what athletics is doing, and we lend the athletics program the strength of the university name. It's a two-way win. The university gets more credit for what athletics accomplishes, and athletics gets to lean on the recognition and strength of the William & Mary brand."
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Justin Schoonmaker '09
University Communications Creative Director |
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"As a team sports dealer, we know the importance of a strong brand identity. Â The new logos at William & Mary are both fresh and innovative. Â The student-athletes will be eager and excited to represent the university and these new logos will help inspire Tribe Athletics as it moves onto the national stage! "
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Matt Tonelson
Team Sales Professional, BSN Sports |
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"The new Tribe Athletics logo is so sick. It's going to emphasize the old values of Tribe Athletics, as well as introduce new and cool ideas to the school. I'm so excited to compete in our new gear this season!"
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Sophie Kopec
Sophomore Lacrosse Student-Athlete |
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"The new logo really captures the athletic prowess of our programs. The new look radiates the hunger we have to be the best, and I'm excited to represent our Tribe."
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Nathan Knight
Junior Men's Basketball Student-Athlete |
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